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Planned gifts often constitute some of the biggest gifts charities ever receive. But winning them requires you to make the donor think about their own… Read More
People aren’t interested in them anymore. If you fancy yourself clever, persuasive, charismatic, or irresistible, I challenge you to see how many people you can… Read More
Questions are the most powerful tool in a fundraiser’s toolbox. More than anything else, asking good fundraising questions will build trust with donors, allow them… Read More
There are two languages in fundraising – donorese, and organizationish. And, as often happens when people speak two different languages, miscommunication happens, and it obstructs… Read More
Recently a friend of mine was promoted. Now she is in a leader position at her organization’s headquarters. Yippee! I asked her, “What will you… Read More
This challenge had me angry for more than a week… “Pharmaceutical sales reps have 15 meetings per day. Why can’t you?” Many years ago, I… Read More
This is the fifth and final post that summarizes a series that tackles why storytelling doesn’t work on its own to generate big donations. To… Read More
My journey My career has always focused on charitable giving. This was true in my practice experience, my research, and my teaching. But I’ll admit… Read More
In case you missed my last post… I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I… Read More
First, the surge in storytelling. Five or ten years ago, it seemed like everyone in fundraising suddenly started talking about storytelling. Books were written, conferences… Read More
First: when we talk about cost, we’re not talking about fundraising expenses. That’s not what this article is about. Rather, it’s about the fact that… Read More
I’ve said it before. Fundraising is all about making sure your supporters feel good. Of course, that’s easier said than done—especially when you consider how… Read More
No one likes to hear complaints. But when you work for a nonprofit or a private sector business, you need to welcome complaints. Here’s why:… Read More
Today, instead of talking about what makes people give, let’s take a look at what thwarts giving. You can find examples of communications that depress… Read More
I sincerely hope I’m wrong. After all, I’m no economist. But it’s becoming more and more difficult for me to ignore the storm clouds gathering… Read More
In case you’ve ever wondered why some donors prefer to stay anonymous, here are 6 proven reasons why: They do not want fundraisers from other… Read More
Find ways to release dopamine and/or oxytocin in your supporters’ brains. Oxytocin creates intimacy, trust, and builds healthy relationships. It is essential for creating strong… Read More
Here’s my list of essential major donor needs that you must aim to fulfill: Your best donors want you to do the important work they… Read More
Most fundraising is based on what I call “single shot” strategies. For instance, it’s an event, gala or golf outing. Or, perhaps it’s a mailing,… Read More
Fundraisers and donors are in a pickle. They have been unfairly subjected to a broken system for decades. It isn’t their fault, but it is… Read More
If you work for a college or university, you already know that many of your donors give because of the experience they had when they attended your institution. For… Read More
Thinking about sending out a donor survey? If so, be sure to use the survey responses properly so you ‘speak’ personally and relevantly to each… Read More
In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: For decades, nonprofit leaders and staff have… Read More
Charity – Helping people in need Philanthropy – Making an investment that stimulates other investments or provides opportunity for others Charitable people – Help others in… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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