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5 things great nonprofits do (according to Veritus Group)
Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom:
5 things truly great nonprofits do:
- They pay staff well!
- They make their projects and programs awesome!
- They invest in reporting impact in a meaningful way!
- They build robust and very strategic fundraising programs!
- They have high overhead and don’t apologize for it! Instead, they prove why!!
You can find more brilliance from them here.
Recommendations:
>> A race to the top
>> The Grow Report
>> The little green light blog
LEAVE YOUR COMMENTS BELOW!
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Absolutely! Especially point 1 – but so many people seem to think non-profits should be entirely operated by people working for free! Just totally unrealistic. As a fundraising agency we have been prone to misunderstandings from the general public about the legitimacy and ethics of professional fundraising. If only they knew that the average pound investing in long term fundraising can get a return of up to £4.20 for the charity!