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Are mobile devices impacting your planned giving marketing plans?

Phyllis Freedman’s recent blog post pointed out that many nonprofit’s websites do not work on mobile devices.  I knew she was right.  But so what?  Does it matter?

That led me to take a look at some of the websites we developed for our clients.  I reviewed a few and gathered the Google Analytics data from a total of 2,066 planned giving site visitors in the past two months.  Now, keep in mind that a lot of our clients go with our recommendations.  That means that we drive a lot of folks to their planned giving websites using digital marketing (such as emails).  So I think our results are a bit skewed.  In any case, here’s what I found:

  • 12.83% of the visitors used mobile devices
  • Most of the mobile devices were either iPhones or iPads



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